Joined in 2023 
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The bad: Although fair and raw and truthful, Fishkin’s book is at points riddled with hate and distrust of certain figures in the startup scene “just because”.
It is especially important because he talks about its most difficult stages, using hindsight to evaluate them. He also notes that the benefits to a small startup company with no brand recognition to lose releasing an MVP may outweigh the negatives. Most people don't want to talk about those startup stories, but the truth is, they're a lot more common than the Zuckerberg-esque tales of success we so often hear about. You won't find a more honest, raw, and helpful look into the trenches of founding a tech startup than this book. However, I think the book rises well above this kind of company biography and offers us thoughtful takes on tactics and strategies to think about, anchored by experience.After all, if you’re growing in one area while shrinking in another, you’re not really growing at all. In this book, he shares the true story of how he successfully started Moz and then at some point failed with its growth, why he recently left the company, and what he learnt during these 16 years. This is not only a startup story but also a practical guide to marketing management based on genuine numbers and real names. Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world.
He delivers a refreshing open and honest account of his start up journey and how he dealt with the pitfalls, pressures and perversities of his own start up. It's highly addictive to get core insights on personally relevant topics without repetition or triviality. The book is an easy read, with occasional humor ranging from cheesy to funny, it is well-written and well laid-out, something I particularly appreciate having just previously read a fairly dry thesis published in a subatomic font size with barely 2-3 paragraphs per page. I suggest everyone that is thinking about starting a new company, creating a project maybe startup to read this book.I am the CEO of a small company and even though it's not a start-up (btw, I worked for a year in a startup), I was able to take a lot away from this book.
Came at an opportune time for me while I was navigating and making important choices from my own startup. The first few chapters of this book reminded me of the type of radical honesty and insight of something written by Derek Sivers. Established “big players” have had the ground cut from under their feet by upstart disruptors playing by an entirely different rulebook. He notes that it is common for investors to become misaligned with you over time, for example, perceiving an 8-digit exit as a poor outcome whereby you might be ecstatic over the possibility.This book is exactly this opportunity, delivered with grace, sincerity, and incredible self-awareness. Honest, funny and more down to earth and closer to what an average successful start-up journey looks like - his company is a very successful business, but it's not Facebook or Google. According to her data, less than 25 percent of early-stage, venture capital-backed companies make any profit at all. May have been helpful for author to put lessons he's taking into his next start up in beginning as well, so we could look out for red flags with traditional VC backed approaches from start.
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